Track: TRA


Digital Transformation

Track Chair

Assoc. Prof. Dr. Birgit Oberer, Sakarya University and ETH Zurich

Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how organizations operate and deliver value to customers. It can be seen as an accelerating transformation concerning models, processes, competencies and business activities, to gain competitive advantages. The digital transformation means that digital usages enable new types of innovation and creativity in various domains. Digital transformation focuses on business innovation, customer innovation, technology innovation, sustainable one. There are some reasons that a business may undergo a digital transformation, the most likely reason is that they have to since it is a survival issue for many. With the evolving business markets, companies that want to succeed must understand how to apply technology to support strategical decisions and realize the visions. Although digital transformation might vary widely based on organizations' specific challenges and demands, there are a few constants, such as customer experience, culture and leadership, workforce enablement, operational agility and digital technology integration. Keeping up with the rhythm of technological change is essential for professionals, that requires a focus on lifelong learning approaches and continuous update of learning content, processes and delivery approaches to delivering education and training.

Dr. Birgit Oberer is an Associate Professor for management information systems at Sakarya University, Business School, Sakarya, Turkey. Dr. Oberer's research expertise includes management information systems, innovation and technology management, Industry 4.0 as well as electronic government and its applications in companies, governments, and non-profit organizations. Some of her latest journal publications include ‘Technology Management and the Change in the European Geodata market' and ‘How to manage government? Innovation Through Open Government Data Portals', ‘The Innovation Union Scoreboard - Helping Europe become more innovative’, and ‘I4.0 Connectivity: Smart Factory Communications’. Dr. Oberer serves as an invited reviewer for research projects for the ETH Zurich, one of the leading international universities for technology and the natural sciences. Dr. Oberer is Co-Editor of the international book series ‘Enterprise and Business Management'.


Transforming literature-intensive research processes through text analytics - design, implementation and lessons learned

Frank Bensberg, Osnabrück University
Gunnar Auth, Hochschule für Telekommunikation Leipzig
Christian Czarnecki, Hochschule für Telekommunikation Leipzig
Christopher Wörndle, Detecon International GmbH

An Investigation of Online Shopping Habits of University Students: Gaziantep Province Case

Zafer Kılıç, Bezmialem Vakıf University
Vildan Ateş, Ankara Yıldırım Beyazıt University

Impacts of Electronic Record Management System on Business Processes: Manisa Celal Bayar University Case

İlknur Teke, Manisa Celal Bayar University
Çiğdem Tarhan, Dokuz Eylül University

Çalışma Koşullarına Bağlı Olarak İş Yerlerinde Çalışanların Siber Zorbalığa Maruz Kalma Düzeylerinin İncelenmesi

Gülin Tuğçe Söyleyici, Burdur Mehmet Akif Ersoy University
Adnan Kalkan, Burdur Mehmet Akif Ersoy University

The Integrated Framework for the Examination of Airline Industry Evolution: Past, Present Analysis and Future Projections

Nagihan Doğan, Kadir Has University
Ebru Dilan, Kadir Has University
Mehmet Aydın, Kadir Has University

Dijital Dönüşümün İstihdama Etkisi: Mesleki Açıdan Fırsatlar ve Tehditler

Ebru Gökalp, Middle East Technical University
Mert Onuralp Gökalp, Middle East Technical University
Selin Çoban, Middle East Technical University
P. Erhan Eren, Middle East Technical University

Avrupa Birliği Bilgi Politikası Belgelerinin İncelenmesi Üzerine Bir Çalışma

Demet Soylu, Ankara Yıldırım Beyazıt University
Bülent Yılmaz, Hacettepe University
Tunç Durmuş Medeni, Ankara Yıldırım Beyazıt University

The Importance of Feature Selection Methods for the Error Prediction Process of a Digital Twin

Şebnem Özdemir, Beykent University
Alptekin Erkollar, Sakarya University
Birgit Oberer, Sakarya University